Hi, I’m Liz. I’m so glad you’re here!
I’m a licensed therapist, business coach and mom of three—and I’ve spent nearly two decades navigating the realities of private practice from every angle.
I know what it’s like to care deeply about your clients while feeling stretched thin by the business side of running a practice.
Through my coaching, I help therapists build profitable, values-aligned practices that actually support their lives—so you can serve your clients without burning out, over-giving, or constantly second-guessing your decisions.
Outside of work, you can usually find me savoring dark chocolate, enjoying all things lavender, and living in athleisure—because life’s too short to be uncomfortable.
I’ve always known I wanted to help people...
Becoming a therapist felt like a natural fit. I earned my Master’s in Clinical Social Work and began supporting women, families, and individuals through life’s most vulnerable transitions.
What I didn’t realize at the time was how much my training would shape my relationship with money and business.
I walked away with strong clinical skills— but also deeply rooted beliefs that being of service meant I shouldn’t expect to earn well. For years, I believed I had to choose between helping others and creating financial stability for my family.
I also struggled with the business side of practice more than I expected—systems, scheduling, consistency, follow-through. At times, I wondered if I was missing something or if I just wasn’t “built for business.”
I opened my private practice when my first two kids were two and under. It was chaotic, beautiful, and, at times, completely overwhelming—and it quickly showed me how unsustainable the “default” way of doing private practice can be.
I still remember setting up office furniture while my infant daughter lay on a blanket nearby. I did all the “right” things — networking over coffee, taking insurance panels, slowly trying to build a caseload one step at a time.
Eventually, I made the decision to hire another therapist (and then another and another…). At the time, it felt like the only way to grow without burning out. In hindsight, it wasn’t the only option, but it was the right decision for that season and it helped me grow something more sustainable.
From the beginning, I set one non-negotiable. I only saw clients during daycare hours. No evenings. No weekends.
I wanted a practice that fit my life—not the other way around. I wanted to be present for my kids, my husband, and myself—not just my caseload.
Even as the business grew, I kept my clinical hours part-time, while also learning that the business side doesn’t really turn off. It’s always there, in the background.
Over time, I figured out how to grow in a way that actually protected my time and energy, instead of consuming it.
Within three years, the practice crossed into six figures. Now, that same practice is on track to pass the million-dollar mark in lifetime revenue next year.
What I learned changed everything.
Through building my own practice, I learned how to create something that was both financially sustainable and aligned with my values. Now, I help other therapists do the same—build practices that support their lives, not just their caseloads.
Not through hustle or overwork—but through clarity, systems, and boundaries that actually held.
Now, I help other therapists do the same.
Today, I coach therapists who are ready for something different. Therapists who are tired of the pressure, the overthinking, the guilt, and the constant mental load—and who want practical, sustainable ways to build a practice that actually supports their life.
Because I know what it’s like to build a private practice while balancing family, self-doubt, and big professional goals.
And, I also know this: You don’t have to choose between a thriving practice and a life that feels good. You just need a different way of building it—and support while you do.
