Build a profitable, sustainable therapy practice — without burnout, overgiving, or constant pressure.
Hi, I’m Liz
I’m a licensed therapist, business coach, and mom of three.
I help therapists build profitable, values-based private practices — without burning out or losing themselves in the process.
After nearly two decades in the field, I know how easy it is to overgive, undercharge, and carry constant pressure around money and time. I also know it’s possible to build a practice that actually supports your life — with the right clarity, boundaries, and systems that actually work for you.
If you want a practice that serves your clients and works for your life (and your brain), you’re in the right place.
Most therapists were never taught the business side of private practice.
When stress shows up, it’s easy to assume you’re doing something wrong — when often the real gap is systems, support, or strategy.
I help therapists:
Make confident pricing and income decisions
Set boundaries that protect their energy
Build practices aligned with their values and real lives.
This isn’t about hustling or scaling at all costs.
It’s about building a practice that truly supports you.
Not sure where to start?
The best first step for most therapists is a free Practice Profit Audit. We’ll look at what’s working, what feels stuck, and your clearest next move.
Other ways to get the support you need:
PRACTICE PROFIT GUIDE
Predictable Income Systems for Your Private Practice
4 practical systems you can implement in one afternoon to stabilize your income and reduce financial stress. Download Now >
PRIVATE PRACTICE INTENSIVE
Focused, one-time support for therapists ready to solve a specific business challenge and make meaningful progress fast.
Together, we’ll dive deep into the issue, create a personalized strategy, and leave you with clear action steps you can implement immediately. Schedule Now >
1:1 COACHING
Three months of personalized coaching for therapists who want deeper support building a more profitable, sustainable private practice.
We’ll work together on strategy, implementation, mindset, and business systems tailored to your goals, values, and real life. Inquire Here >
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“In just 30 minutes, Liz helped me identify several doable, meaningful action steps that moved me toward important goals.
I left the session with renewed confidence, clarity about my direction, and a sense of real support. I’m still in awe of how productive our time was and how much progress I’ve made since that initial call.”
- Dr. Sara Nett, PsyD, Licensed Psychologist & Private Practice Co-Owner
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"Liz was incredibly helpful in identifying challenges in my business and guiding me in removing barriers so I could run it in a way that aligns with my vision. She supported me in setting clear boundaries around my time, which has made a meaningful difference in achieving a healthier work-life balance.
She also connected me with excellent professionals for marketing, website design, and tax support—each of whom understands the unique needs of therapists. Through our work together, I gained clarity on my goals and made intentional changes to ensure my business reflects those priorities. I highly recommend her to anyone looking to build a more aligned and sustainable practice.”
-Kate Lepley, M.Ed., LCPC Licensed Therapist & Practice Owner
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“I had a strong vision for starting my own business, but felt stuck around the practical steps and some limiting mindsets I knew needed to shift.
Working with Liz helped me take the leap and begin the process with confidence. She has a great balance of practical, tangible guidance and genuine encouragement. The Private Practice Blueprint has been an incredibly helpful resource — I refer to it every single day as I work on my business.”
-— Kristine Purcell, BC-DMT, LCPC, PMH-C, Licensed Therapist & Practice Owner
